Brevo Pricing Explained: Simple Plans, Clear Costs, and the Best Value Breakdown

Most email platforms become confusing the moment you open their pricing page. Some charge per subscriber, some charge per email, and some hide important features behind expensive tiers. The good news is that Brevo offers one of the simplest and most predictable pricing structures in the marketing world. Instead of charging for contacts or limiting your growth, Brevo keeps costs based on email volume and feature access. This makes it one of the most affordable options for beginners, small businesses, agencies, and growing ecommerce brands. In this guide, you’ll understand every Brevo plan clearly, without confusion or hidden fees.

Why Brevo Pricing Stands Out

Traditional email platforms (like Mailchimp, MailerLite, GetResponse, ActiveCampaign, and ConvertKit) increase pricing based on subscriber count. Even if you don’t email those contacts, you still get charged more every month.

Brevo flips this model completely by offering:

• unlimited contacts on all plans
• predictable email-volume pricing
• solid automation features even on lower tiers
• CRM access built in
• multi-channel options instead of one-channel limits

This reduces cost pressure and lets your business grow longer before scaling pricing.

Brevo Pricing Plans — Full Breakdown

1. The Free Plan

Brevo’s free plan is one of the most generous in the industry. It’s designed for learning, testing, and early-stage list building.

What You Get:

• Up to 300 emails per day
• Unlimited contacts
• Email designer access
• Basic segmentation
• Basic CRM
• Mobile-friendly templates

Best For:

• beginners
• testing workflows
• building first email list

Limitations:

• Daily sending limit
• No advanced automation
• No A/B testing

2. Starter Plan — $9/month

The Starter plan removes the daily sending limit and allows predictable monthly email volume.

What You Get:

• Unlimited contacts
• No daily sending limits
• 1 user seat
• No Brevo logo on emails
• Basic automation

Best For:

• small lists
• simple campaigns
• new businesses

Email Volume Levels:

• $9/month → 5k emails
• $15/month → 10k emails
• $25/month → 20k emails

You only upgrade if your email sends increase — not because contacts increased.

3. Business Plan — $18/month

This is the most popular plan. It unlocks automation, segmentation, and advanced marketing features.

What You Get:

• advanced automation workflows
• CRM automation
• multichannel messaging tools
• A/B testing
• Send-time optimization
• Landing pages
• Multi-user access

Best For:

• small businesses ready to scale
• ecommerce brands
• agencies
• coaches running funnels

Cost Structure:

• $18/month → 20k emails
• $35/month → 40k emails
• $59/month → 60k emails

4. BrevoPlus — Custom Pricing

BrevoPlus is the enterprise-grade plan designed for teams that need reliability, support, and volume-based pricing for larger operations.

What You Get:

• priority support
• dedicated account manager
• advanced reporting
• advanced automation
• custom onboarding
• security features (SSO, SLA)

Best For:

• agencies
• large businesses
• enterprise messaging

Multi-Channel Pricing: Email, SMS, WhatsApp, and Transactional

Brevo’s biggest strength is multi-channel capability, which has separate pricing systems.

1. Email Pricing

Email pricing in Brevo depends on volume — not subscribers.

• 5k emails → $9
• 10k emails → $15
• 20k emails → $25
• 40k emails → $35

2. SMS Pricing

SMS pricing varies by country. In many regions:

• $0.015 to $0.05 per SMS

This is used for reminders, confirmations, and urgent notifications.

3. WhatsApp Pricing

• Pay-per-message model
• Template approval required
• Varies by region (typically $0.04–$0.07 per message)

WhatsApp is extremely effective for abandoned carts and order updates.

4. Transactional Email Pricing

Transactional emails are billed based on usage, often at lower rates because they’re crucial for delivery.

• Transactional emails available on all plans
• Dedicated IP available on higher tiers

Feature vs. Price Breakdown

Who Should Choose Each Plan?

Brevo Free

• testing email marketing
• collecting early subscribers
• creating simple newsletters

Brevo Starter

• small email lists
• businesses sending occasional campaigns
• users who want unlimited sending without automation needs

Brevo Business

• most small businesses
• ecommerce stores
• service providers
• coaches & consultants
• agencies

BrevoPlus

• large teams
• high-volume email operations
• brands requiring SLAs and dedicated support

Pros & Cons of Brevo Pricing

Pros

• unlimited contacts
• affordable email volume pricing
• automation on non-premium tiers
• multi-channel messaging available
• built-in CRM saves money

Cons

• SMS and WhatsApp billed separately
• advanced reporting only on higher tiers
• starter plan lacks advanced automation

Final Verdict

Brevo offers one of the simplest and most cost-effective pricing systems in the email marketing world. Instead of pressuring users with subscriber-based pricing, Brevo lets you grow your contact list without increasing costs. This makes it far more predictable and beginner-friendly than many competitors. Whether you're a small business, ecommerce brand, coach, or agency, Brevo’s Business plan offers the best balance of features and affordability.

Explore the rest of our Brevo Series to understand automation, CRM, and multi-channel messaging — and build a complete customer journey system.