Growth & Analytics
Track performance and find opportunities. Explore examples and best practices for creating effective growth & analytics campaigns.
How to Track Long-Term Subscriber Growth (Without Vanity Metrics)
A complete educational breakdown explaining how to track long-term subscriber growth using real signals, engagement patterns, retention metrics, and list health indicators without relying on misleading vanity numbers.
How to Analyze Automation Performance: Flow Drop-Offs, Path Behavior, and Timing Accuracy
A complete educational guide explaining how to analyze automation performance, understand flow drop-offs, evaluate behavior paths, and measure timing accuracy for stronger, more predictable email automation systems.
Deliverability Analytics Explained: Signals Mailbox Providers Use to Score Your Email Reputation
A complete educational breakdown of deliverability analytics, explaining how mailbox providers score sender reputation, analyze engagement signals, detect inboxing quality, and decide which emails reach the inbox, promotions, or spam.
Subscriber Behavior Analytics: How to Read Engagement Patterns Properly
A clear and deeply educational guide explaining how to understand subscriber behavior analytics, track engagement patterns, interpret signals, and build smarter email decisions using real behavioral data.
How to Interpret Email Performance: What Good, Average, and Poor Metrics Actually Mean
A clear, educational breakdown explaining how to interpret email performance metrics properly, including what counts as good, average, and poor engagement across key signals like opens, clicks, CTR, CTOR, and behavior patterns.
Understanding Email Metrics: Opens, Clicks, CTR, CTOR, and Read Time Explained
A complete educational breakdown of essential email metrics including opens, clicks, CTR, CTOR, read time, and how to interpret engagement data accurately without relying on vanity metrics.