Businesses looking for a full marketing solution need more than an email tool. They need CRM visibility, automation across multiple channels, clear segmentation, strong analytics, task management, and a system that brings everything into one place. HubSpot and Brevo are two powerful options. HubSpot is a premium all-in-one ecosystem built for enterprises and fast-scaling teams. Brevo is a streamlined automation and CRM platform designed for affordability, ease, and practical multichannel marketing. Both are impressive—but deciding which one is the right all-in-one system is not always obvious. This detailed comparison breaks down every important factor so you can make the smartest decision for your business.
Why Businesses Look for an All-in-One Platform
Modern marketing runs on automation, CRM clarity, proper segmentation, and coordinated customer journeys. Fragmented tools slow down execution, break workflows, and increase cost. That’s why businesses often search for one platform that handles:
- email marketing
- automation workflows
- CRM and pipelines
- multichannel engagement
- analytics and reporting
- customer lifecycle tracking
- forms and landing pages
- team collaboration
- lead scoring and follow-up
HubSpot positions itself as the ultimate “all-in-one growth platform.”
Brevo positions itself as the “affordable all-in-one marketing suite for growing teams.”
The difference isn’t who can do more—it's who can deliver what YOU need without slowing you down.
Feature Breakdown
1. CRM & Contact Management
- HubSpot: One of the strongest CRMs in the industry. Tracks lifecycle stages, deals, tasks, activities, sales pipelines, custom objects, multi-team collaboration, and client histories in detail.
- Brevo: Full CRM included for free. Supports pipelines, tasks, notes, call logs, and deal management. Simpler than HubSpot but efficient and easy to manage.
2. Email Marketing & Templates
- HubSpot: Highly impressive templates, advanced branding controls, dynamic content, and better design flexibility.
- Brevo: Clean and reliable templates aimed at clarity and deliverability.
3. Automation & Customer Journeys
- HubSpot: Enterprise-grade workflow builder with CRM triggers, lifecycle stages, smart branching, task assignments, and integrated sales-marketing automation.
- Brevo: Advanced automation with email, SMS, WhatsApp, and CRM triggers in a beginner-friendly visual interface.
4. Multichannel Communication
- HubSpot: Email + chat + ads + forms + limited SMS via integrations.
- Brevo: Email, SMS, WhatsApp, marketing automation, CRM follow-ups, and transactional emails—built-in without add-ons.
5. Landing Pages & Forms
- HubSpot: Beautiful landing pages with deep CRM integration, personalization, and strong A/B testing.
- Brevo: Good forms and landing pages, simpler but effective for lead capture.
6. AI Features
- HubSpot: AI writing, predictive scoring, AI insights, AI sales recommendations, smart workflows.
- Brevo: AI send-time optimization, AI segmentation, content suggestions, and automated improvements.
7. Reporting & Analytics
- HubSpot: World-class reporting. Attribution, funnel analytics, revenue tracking, lifecycle dashboards, sales-marketing alignment reports.
- Brevo: Clean, simple analytics for email, automation, and CRM performance.
8. Learning Curve
- HubSpot: Steep learning curve—especially for beginners.
- Brevo: Easy to start, simple to manage, and suitable for small-medium teams.
Use Cases
Best for Large Companies With Multi-Team Workflows
HubSpot wins with enterprise-level CRM, advanced reporting, and multi-department coordination.
Best for Small-Medium Businesses & Growing Teams
Brevo wins by delivering CRM + automation + multichannel marketing at an affordable price.
Best for Sales-Heavy Businesses
HubSpot dominates due to deep sales pipelines, lead scoring, forecasting, and sales-team automation.
Best for Email-Driven Businesses
Brevo excels with strong deliverability, transactional messaging, and simple automation flows.
Best for Agencies Managing Multiple Clients
Brevo is far more cost-effective and easier to manage.
HubSpot is suitable for enterprise-level agency clients with large budgets.
Best for Multichannel Marketing
Brevo wins because SMS + WhatsApp + email works in one workflow with no add-ons.
Pricing Table
| Plan | Brevo Price | HubSpot Price | Best For |
|---|---|---|---|
| Entry | $9/month | $20–$50/month | Basic CRM or email |
| Standard | $18/month | $890–$1,120/month | Growing teams |
| Professional | $499/month | $3,600+/month | Enterprise workflows |
| Enterprise | Custom | $5,000–$10,000+/month | Large organizations |
Pros & Cons
Brevo Pros
- Built-in CRM
- Affordable all-in-one system
- Multichannel messaging (SMS, WhatsApp, email)
- Beginner-friendly automation
Brevo Cons
- Templates are basic
- Analytics less advanced than HubSpot
HubSpot Pros
- Enterprise-level CRM
- Deep automation and reporting
- Professional landing pages
- AI-powered insights
HubSpot Cons
- Extremely expensive
- Long learning curve
- Overkill for small businesses
Final Verdict
Choose Brevo if you want a practical all-in-one platform with CRM, automation, and multichannel messaging without massive costs.
Choose HubSpot if your business depends on advanced CRM, multi-team workflows, and enterprise-level reporting.
Pick Brevo if simplicity, affordability, and fast execution matter most. Pick HubSpot if you need deep analytics, multi-team operations, and enterprise CRM power across marketing + sales.
Explore more expert comparisons in our marketing platform library to find the best long-term system for your business.