Choosing between GetResponse, ActiveCampaign, and Brevo is one of the most common challenges for businesses looking to improve email automation, segmentation, CRM workflows, and overall marketing performance. All three platforms are powerful, but they serve very different types of users. GetResponse focuses on complete marketing funnels and webinar tools, ActiveCampaign excels in deep behavioral automation, while Brevo prioritizes simplicity, multichannel messaging, and affordability. This guide breaks down every detail so you can confidently choose the right platform for your business.
Why This Comparison Matters
Businesses often jump into expensive software thinking it will automatically improve results. The truth is, automation tools only help when you match them to your team size, workflow, and long-term goals.
GetResponse is ideal for funnel builders, webinars, and all-in-one marketing. ActiveCampaign suits businesses needing deep segmentation and personalization. Brevo is perfect for growing brands that want affordable automation without heavy technical setup.
If you choose a tool that's too complex, you slow down execution. If you choose a tool that's too basic, you limit growth. This comparison gives you clarity before spending a single dollar.
Feature Breakdown
1. Email Builder & Templates
- GetResponse: Strong template variety, good customization, and fast drag-and-drop builder.
- ActiveCampaign: Clean builder but fewer templates. Focuses more on logic than design.
- Brevo: Simple editor optimized for deliverability over visual complexity.
2. Automation & Workflows
- GetResponse: Visual workflows, funnel automation, webinar triggers, and advanced sequences.
- ActiveCampaign: Market-leading automation engine with multi-branch conditions, tagging, behavioral mapping, and deep personalization.
- Brevo: Easy visual builder with multichannel triggers (email, SMS, WhatsApp) and behavior-based flows.
3. CRM & Sales Pipelines
- GetResponse: Basic CRM and pipeline tracking but not full-scale CRM.
- ActiveCampaign: Strong CRM with advanced scoring, pipelines, tasks, activities, and sales automation.
- Brevo: Full CRM included for free, simple pipelines, deal tracking, and team collaboration.
4. Funnel & Landing Page Tools
- GetResponse: Complete funnel builder, landing pages, webinars, and conversion tracking. Ideal for course creators and coaches.
- ActiveCampaign: Limited landing pages. Focus is more on automation and segmentation.
- Brevo: Good landing page builder but not as complete as GetResponse.
5. Segmentation & Personalization
- GetResponse: Good segmentation with custom fields and behavior triggers.
- ActiveCampaign: Best segmentation engine among the three—deep filters, tags, scoring, and dynamic content.
- Brevo: Predictive segmentation, event triggers, and behavior-based conditions.
6. AI Features
- GetResponse: AI subject lines, visual automation suggestions, and conversion scoring.
- ActiveCampaign: AI lead scoring and predictive analytics.
- Brevo: AI send-time optimization, AI segmentation, and content suggestions.
7. Deliverability
- GetResponse: Strong deliverability for most users.
- ActiveCampaign: Excellent deliverability but requires proper list hygiene.
- Brevo: Exceptional due to robust transactional infrastructure.
8. Learning Curve
- GetResponse: Moderate. Funnels and webinars require setup time.
- ActiveCampaign: Steep learning curve due to complexity.
- Brevo: Beginner-friendly and simple for daily use.
Use Cases
Best for Growing Businesses
Brevo wins due to affordability, automation, CRM access, and multichannel workflows.
Best for Funnel Builders & Coaches
GetResponse wins because of its webinar tools, landing pages, and funnel systems.
Best for Data-Driven Marketers
ActiveCampaign wins thanks to its detailed behavioral automation, tagging, and personalization options.
Best for Ecommerce
GetResponse works well with funnels and paid traffic.
ActiveCampaign is excellent for detailed product-based triggers.
Brevo is ideal for multichannel automation and affordable scaling.
Best for Agencies
Brevo offers multi-account support and low-cost automation.
ActiveCampaign suits agencies handling complex clients.
GetResponse suits agencies running funnels and webinars.
Pricing Table
| Plan | Brevo Monthly Price | GetResponse Monthly Price | ActiveCampaign Monthly Price |
|---|---|---|---|
| Entry | $9/month (5,000 emails) | $19–$29/month | $39–$49/month |
| Standard | $18/month (automation included) | $59–$69/month | $79–$149/month |
| Professional | $499/month (150k emails) | $119–$139/month | $229–$339/month |
| Enterprise | Custom Pricing | Custom Pricing | Custom Pricing |
Pros & Cons
Brevo Pros
- Affordable automation for small and medium teams
- Built-in CRM for free
- Multichannel messaging (SMS, WhatsApp, email)
- Strong deliverability
Brevo Cons
- Fewer templates
- Not ideal for advanced enterprise setups
GetResponse Pros
- Complete funnel builder with landing pages
- Webinars built into the system
- Strong automation and conversion tracking
GetResponse Cons
- Pricing increases quickly
- Funnels require setup time
ActiveCampaign Pros
- Best automation engine among all three
- Deep segmentation and personalization
- Strong CRM and behavioral tracking
ActiveCampaign Cons
- Complex for beginners
- Higher costs for advanced features
Final Verdict
Choose Brevo if you want affordable automation, CRM access, multichannel messaging, and clean workflow execution.
Choose GetResponse if you rely on funnels, webinars, landing pages, and conversion-driven marketing.
Choose ActiveCampaign if your strategy revolves around deep segmentation, personalization, and behavioral automation.
Pick Brevo for simple, scalable, affordable automation. Pick GetResponse when funnels and webinars are part of your growth strategy. Pick ActiveCampaign for personalization-heavy workflows with deep data triggers.
Want to explore more comparisons? Check our other expert reviews to find the best tool for your business.