Choosing between Brevo and Mailchimp is one of the most common decisions small business owners and marketers struggle with in 2025. Both platforms offer email marketing, automation, segmentation, and analytics—but the way they deliver these features is completely different. One focuses on automation and affordability, while the other focuses on branding, templates, and creative design. This guide breaks down every detail you need to make the right decision.
Feature Comparison: Brevo vs Drip (2025)
Pricing — Affordability Meets Functionality
Pricing in 2025 continues to shape the marketing tool decision. Brevo remains one of the most affordable automation tools on the market.
Why This Comparison Matters
Email marketing has become extremely competitive, and choosing the wrong tool can slow down your growth. Businesses want automation that saves time, segmentation that improves targeting, and pricing that makes sense as subscribers grow. Brevo and Mailchimp both dominate the market, but they serve different types of users. This comparison explains real performance benchmarks and practical use cases so you can choose confidently.
Feature Breakdown
1. Email Builder
- Brevo: Simple, clean drag-and-drop editor focused on fast execution and deliverability rather than fancy designs.
- Mailchimp: One of the most advanced email design editors with hundreds of templates, creative controls, and branding tools.
2. Automation & Workflows
- Brevo: Advanced workflows even on low-tier plans. Visual automation builder, behavioral triggers, multi-step journeys.
- Mailchimp: Good automation tools but locked behind higher plans. More suited for basic funnels and simple follow-up sequences.
3. CRM & Contact Management
- Brevo: Built-in CRM with contact scoring, activity tracking, and pipeline tools.
- Mailchimp: Light CRM features but not strong enough for teams or sales workflows.
4. Segmentation Power
- Brevo: Strong segmentation based on behavior, time, custom fields, and predictive actions.
- Mailchimp: Good segmentation but certain advanced filters require higher-priced plans.
5. AI Features
- Brevo: AI content generator, AI-powered send-time optimization, and AI segmentation.
- Mailchimp: AI writing tools and predictive insights, mostly helpful for content rather than automation.
6. Deliverability
- Brevo: Strong deliverability because their infrastructure prioritizes transactional and marketing emails.
- Mailchimp: Historically strong, but can fluctuate depending on user reputation and shared IP pools.
7. Learning Curve
- Brevo: Beginner-friendly, fast to understand, clean workflow.
- Mailchimp: More complex interface—powerful but more overwhelming.
Use Cases
Best For Beginners
Brevo is easier, cleaner, and faster to set up.
Best For Designers and Creative Brands
Mailchimp wins because of its templates and brand-focused controls.
Best For Automation-Focused Businesses
Brevo wins due to workflow depth and segmentation.
Best For Ecommerce
Brevo offers more automation at a lower cost, while Mailchimp integrates better with Shopify and WooCommerce.
Best For Coaches, Creators, and Solo Brands
Mailchimp offers better templates.
Best For Agencies
Brevo due to multi-account & client management.
Pricing Table (2025 Updated)
| Plan | Brevo Monthly Price | Mailchimp Monthly Price | Best For |
|---|---|---|---|
| Entry-Level | $9/mo (5,000 emails) | $13/mo (500 contacts) | Beginners & small businesses |
| Standard | $18/mo (automation) | $20–$34/mo | Growing businesses |
| Professional | $499/mo | $350–$600/mo | Teams & large campaigns |
| Enterprise | Custom pricing | Custom pricing | Large companies |
Pros & Cons
Brevo Pros
- Better automation at lower pricing
- Built-in CRM tools
- AI segmentation + send-time optimization
- Affordable for small businesses
- Clear workflow builder
Brevo Cons
- Fewer templates
- High-volume pricing increases fast
Mailchimp Pros
- Industry-leading templates
- Great for creative brands
- Deep ecommerce integrations
- Strong reporting
Mailchimp Cons
- Expensive as contacts grow
- Automation limited on lower plans
- Interface can overwhelm beginners
Final Verdict
Brevo wins if automation, workflows, segmentation, and value are your top priorities.
Mailchimp wins if design-rich templates and creative branding are more important to your business.
Choose Brevo for automation and workflows. Choose Mailchimp for template-heavy visual campaigns.
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Want more comparisons? Explore our other reviews to find the best email platform for your business.