Choosing between Brevo and GetResponse is one of the most important decisions businesses face when building a serious email automation system. Both platforms offer powerful tools—automation, segmentation, analytics, and multi-channel communication—but they approach growth very differently. Brevo focuses on simplicity, CRM-driven workflows, affordable multichannel automation, and easy segmentation. GetResponse focuses on funnels, webinars, landing pages, and advanced marketing automation. This guide explains every difference so you can choose the right platform for your long-term marketing strategy.
Why This Comparison Matters
Email marketing is no longer just about broadcasting messages. Modern businesses need platforms that connect with visitors instantly, nurture leads automatically, handle segmentation, track analytics, and drive conversions from multiple channels. Many small businesses fail not because they lack traffic, but because their automation system is not strong enough to convert traffic into predictable revenue.
Brevo and GetResponse both offer high-level automation, but they serve different user types. If your business relies on funnels, webinars, and landing pages, GetResponse might feel like a complete marketing suite. If your business needs CRM-powered workflows, SMS, WhatsApp, segmentation, and affordable automation, Brevo becomes the more practical choice.
Feature Breakdown
1. Email Builder
- Brevo: A simple and clean drag-and-drop builder built to focus on clarity and deliverability. Templates aren’t flashy but load fast and perform well.
- GetResponse: Visually strong builder with hundreds of templates, advanced design sections, ecommerce blocks, and high-quality newsletter layouts.
2. Automation & Workflows
- Brevo: Advanced workflow automation available even at lower plans. Behavioral triggers, multi-branch flows, time delays, CRM-based triggers, SMS, and WhatsApp automation all integrated.
- GetResponse: One of the strongest automation builders in the market. Conditions, tagging, scoring, advanced multi-branch logic, funnel-based actions, and ecommerce tracking.
3. Funnels & Lead Generation
- Brevo: No funnel builder. But it combines CRM + segments + automation to create simple nurturing flows.
- GetResponse: Full funnel builder: lead magnets, sign-up flows, squeeze pages, thank-you pages, email sequences, and paid ad funnels.
4. CRM & Contact Management
- Brevo: Built-in CRM with pipelines, deal stages, activity tracking, tagging, scoring, and multichannel messaging.
- GetResponse: No deep CRM. Primarily contact lists, tags, and scoring features.
5. Segmentation Power
- Brevo: Deep segmentation: behaviors, events, purchase history, predictive scoring, interaction-based segments.
- GetResponse: Strong segmentation but more suited to funnel-based segmentation rather than CRM-level segmentation.
6. AI Features
- Brevo: AI send-time optimization, AI segmentation assistance, AI subject-line suggestions.
- GetResponse: AI campaign generator, AI funnel builder, AI email writing support.
7. Deliverability
- Brevo: Very strong due to transactional email infrastructure and clean IP reputation.
- GetResponse: Strong deliverability but can fluctuate with heavy template usage and shared IP environments.
8. Landing Pages
- Brevo: Limited landing page builder designed for simple lead capture.
- GetResponse: One of the best landing page builders in the market, with A/B testing and conversion elements.
9. Webinars
- Brevo: No webinar tools.
- GetResponse: Built-in webinar hosting, registration funnels, email reminders, and replay automation.
Use Cases
Best for Automation & CRM-Driven Marketing
Brevo takes the lead because it provides CRM, segmentation, and automation together at an affordable cost.
Best for Funnel Builders & Webinars
GetResponse is ideal for funnels, landing pages, webinar marketing, and conversion-driven workflows.
Best for Ecommerce
GetResponse integrates very well with ecommerce data and sales funnels, while Brevo offers strong ecommerce triggers but no full funnel builder.
Best for Coaches, Consultants, and Course Creators
Coaches using lead magnets → GetResponse.
Coaches using automated nurturing → Brevo.
Best for Agencies
Brevo offers multi-account support and better SMS/WhatsApp automation, making it a practical choice for agencies managing multiple clients.
Pricing Table
| Plan | Brevo Monthly Price | GetResponse Monthly Price | Best For |
|---|---|---|---|
| Entry | $9/month (5,000 emails) | $19/month (1,000 contacts) | Small lists & essential automation |
| Standard | $18/month (automation included) | $59/month (automation + funnels) | Growing leads & multi-step automations |
| Professional | $499/month (150k emails) | $119-$199/month depending on contacts | Scaling funnels & webinar marketing |
| Enterprise | Custom Pricing | Custom Pricing | Large teams with full funnel systems |
Pros & Cons
Brevo Pros
- Affordable automation and CRM features
- Strong segmentation and behavioral triggers
- AI send-time optimization
- SMS and WhatsApp automation
- Very clean workflows
Brevo Cons
- Templates are basic
- No full funnel builder
GetResponse Pros
- Excellent funnel and landing page tools
- Webinar hosting integrated directly
- Strong automation builder
- Great templates and design flexibility
GetResponse Cons
- Expensive as your contact list grows
- No built-in CRM
- Complex for beginners
Final Verdict
If your business depends on automation, segmentation, CRM touchpoints, and long-term nurture sequences, Brevo delivers better overall value.
If your business runs on webinars, funnels, landing pages, and conversion events, GetResponse becomes the more complete tool.
Choose Brevo if your top priority is automation, CRM-driven segmentation, affordable workflows, or multichannel communication. Choose GetResponse if you are building funnels, hosting webinars, launching lead magnets, or running conversion-focused marketing campaigns.
Want a deeper comparison? Explore our full collection of email marketing platform reviews to find the perfect fit for your business.